Media Relations

Build Strong Media Relationships

Spokesperson prep, issue management, and follow-up etiquette.

What This Guide Covers

Manage media inquiries with professionalism and consistency.

1

Prepare Spokespersons

Train school leaders and alumni representatives on key messages and interview techniques.

2

Create Response Protocols

Document approval workflows for statements, press releases, and crisis updates.

3

Nurture Media Contacts

Maintain a media database, send timely story angles, and share post-coverage thank-yous.